Marketing investigation is a scientific technique of examining info that entails conducting investigation to aid marketing functions as well as the statistical interpretation of information into info. This information and facts is then used by administrators to program marketing activities, gauge the nature of a business's marketing surroundings al

Market segmentation includes getting the total heterogeneous marketplace for an item and dividing it into a number of sub-markets or segments, Each individual of which tends to be homogeneous in all considerable factors.[12] The method is performed for two principal uses: better allocation of the business's finite means and to raised provide the mo